Q1. ……………are the only service distributors which do not require direct human interactions.
(a) Electronic Channels
(b) SSTs
(c) Direct Service Channels
(d) Speculative channels
(e) None of these
Q2. Which type of good Jewelryis:
(a) Convenience
(b) Shopping
(c) Specialty
(d) Unsought
(e) None of these
Q3. It is a method in which various products are combined at the same price.
(a) Promotional pricing
(b) Product-bundle pricing
(c) Captive product pricing
(d) Optional product pricing
(e) None of these
Q4. Differentiation in pricing for various geographical customers.
(a) Price skimming
(b) Psychological pricing
(c) Pricing variations
(d) Geographical pricing
(e) None of these
Q5. The task of any business is to deliver ________ at a profit.
(a) customer needs
(b) products
(c) customer value
(d) products and services
(e) improved quality
Q6. In a hypercompetitive economy such as ours, a company can win only by fine-tuning the value delivery process and choosing, providing, and ________ superior value.
(a) communicating
(b) selecting target markets with
(c) composing
(d) developing
(e) researching
Q7. The traditional view of marketing is that the firm makes something and then ________ it.
(a) markets
(b) sells
(c) distributes
(d) prices
(e) services
Q8. Procurement, technology development, human resource management, and firm infrastructure are handled in certain specialized departments and are called ________.
(a) materials handling
(b) support activities
(c) inventory activities
(d) primary activities
(e) benchmark activities
Q9. The firm should estimate its competitors’ costs and performances as ________ against which to compare its own costs and performance.
(a) competition
(b)standards
(c) challenges
(d) benchmarks
(e) moveable standards
Q10.________ provides diagnostic information about how and why we observe certain effects in the marketplace, and what that means to marketers.
(a) Marketing insights
(b) Marketing metrics
(c) Marketing diagnostics
(d) Marketing intelligence
(e) Marketing-mix models
