IBPS मार्केटिंग ऑफिसर स्केल-1 सिलेबस 2019-2020

IBPS SO प्रीलिम्स परीक्षा आधिकारिक अधिसूचना के अनुसार 28 और 29 दिसंबर को आयोजित होने वाली है। छात्रों ने खुद को आईबीपीएस एसओ परीक्षा के लिए तैयार करना शुरू कर दिया है। पहले की पोस्ट में हम आपको IBPS SO परीक्षा पैटर्न, FAQs और योग्यता मापदंड प्रदान कर चुके हैं। इस लेख में हम IBPS SO मार्केटिंग ऑफिसर सिलेबस के बारे में चर्चा करेंगे। जैसा कि हम सभी जानते हैं कि प्रीलिम्स परीक्षा में केवल तीन खंड होंगे और व्यावसायिक ज्ञान मेंस परीक्षा का हिस्सा है, लेकिन आपको शुरुआत से ही अपडेट रखने के लिए हम आईबीपीएस एसओ मार्केटिंग अधिकारी के विस्तृत विषयों के साथ उपस्थित हुए हैं।

यदि आप मार्केटिंग ऑफिसर पद के लिए आवेदन कर रहे हैं, तो आपको पता होना चाहिए कि व्यावसायिक ज्ञान अनुभाग में 60 प्रश्न होते हैं जो कुल 60 अंक के होते हैं। इससे पहले कि आप अपनी तैयारी शुरू करें, आपको आईबीपीएस एसओ परीक्षा 2019 में सफलता के लिए इन विषयों को कवर करना चाहिए। नीचे दिए गए विस्तृत सिलेबस को देखें।

MARKETING MANAGEMENT

Introduction to marketing; concepts, marketing environment; segmentation, targeting & positioning, marketing mix (4Ps, 7Ps, etc.), Marketing Research, PLC, New product development process, pricing, pricing methods, promotion basics, promotion methods & strategies, Demand forecasting.

PRODUCT MANAGEMENT

Product Life Cycle, levels of a product, product mix, product portfolio decisions, BCG matrix, and its applications, Product planning, new product development process, Innovation and Creativity, product testing, product placement & commercialization.

SALES

Personal Selling, selling processes, types of the sales organization, Sales forecasting, sales strategies, sales force incentive plans, sales promotion, and its objectives, sales monitoring, sales reporting, motivating the sales force, Advertising, PR.

RETAIL MARKETING 

Retail marketing and retail management, strategic retail marketing, retail marketing mix, CRM and retail marketing, CBB & retail marketing , Retail location, retail store operations, retail organizations & structure, SCM , Retail pricing and promotional pricing, retail branding strategies, store & non-store brands, merchandising and warehousing, global retailing, modern trade and new trends in retailing.

SERVICES MARKETING

Services, nature, service product & pricing, service positioning, CRM and services, CBB and services marketing, promoting & services , MIS, service processes, service distribution, employees (people) and services marketing, Customer relationship management (CRM), internet marketing, Social Media Optimisation (SMO), Social Media Marketing (SMM) and Search Engine Optimization (SEO).

PRODUCT MANAGEMENT

Product Life Cycle, levels of a product, product mix, product portfolio decisions, BCG matrix, and its applications, Product planning, new product development process, Innovation and Creativity, product testing, product placement & commercialization.

BRAND MANAGEMENT 

Introduction to brands and brand management, brand research and brand equity, branding for different product categories, branding & differentiation, brand image, brand element and brand association, Brand equity measurement, competitive analysis, brand positioning, brand hierarchies, CBBE (Customer-based brand equity), Branding & IMC, branding and marketing mix, branding and product mix, brand attributes, branding and segmentation,brand strategies, brand image and awareness, brand equity systems, brand value, brand extensions.

CONSUMER BUYING BEHAVIOUR & INTEGRATED MARKETING COMMUNICATIONS 

consumer personality & brand personality, buying influences, buying process, factors influencing buying decisions, models of buying behavior, post-purchase behavior. Marketing research, methods, data collection techniques, sources of secondary data for marketing decisions, IMC definition, elements, IMC and brand communication process, role of advertising in branding process BTL, OOH, etc., promotions in IMC – consumer, trade sales, co-branding, in-branding, etc., packaging and labeling in IMC, PR.Consumer Protection in India: List of Consumer Rights.Consumer Protection Act,1986.

ADVANCED MARKETING TECHNIQUES 

Global marketing, Strategic Marketing Process, value chain, value creation. Nature & scope of rural markets, marketing to cooperatives, channels of distribution in rural India.Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques, CSR.

So students, start preparing for IBPS SO exam as you have only one month left in your hand. Do not leave any page unturned. Make the best  of the time and let success make noise this time. All The Best!

Check IBPS SO Notification 2019 Here