Q1. Marketing includes the entire process of–
(a) Satisfying the needs of consumer
(b) Satisfying the wants of consumers
(c) Satisfying taxes
(d) Satisfying products
(e) (a) and (b)
Q2. Who said “Marketing is the performance of those business activities that direct the flow of goods and services from producer to consumer.”?
(a) American Marketing Association
(b) Prof. Clark
(c) Prof. PankajParashar
(d) Prof. Philip Kotler
(e) Manmohan Singh
Q3. Marketing is the process of –
(a) Planning
(b) Organising
(c) Directing
(d) Motivating and other activities
(e) All of above
Q4. Who said-“Management is the art of getting things done through and with people in formally organized groups.”?
(a) Harold D. Kanntz
(b) Henry Fayol
(c) James L. Lundy
(d) Theo Haimann
(e) Stanely Vance
Q5. Standard test markets have characteristic that include _____.
(a) Taking proper Care
(b) Taking a long time to complete
(c) Being very costly
(d) Giving competitors a look at the new product
(e) (b), (c) and (e)
Q6. Firms that help the company to stock and move goods from their points of origin to their destinations are called:
(a) financial intermediaries.
(b) physical distribution firms.
(c) suppliers.
(d) marketing services agencies.
(e) None of these
Q7. Who sells the goods on behalf of his principal?
(a) Auctioneer
(b) Broker
(c) Factor
(d) Principal
(e) None of above
Q8. ______ is a mercantile agent who negotiates purchase or sale of goods on behalf of other parties.
(a) Auctioneer
(b) Broker
(c) Agent
(d) Factor
(e) Retailer
Q9. A person who purchases goods and sell in his own name for margin of profit, is called ______ .
(a) Merchant Middlemen
(b) Seller
(c) Wholeseller
(d) Commission Agent
(e) Factor
Q10. A company’s internal new product development process is the only way for them to get new products
(a) True
(b) True when new product is an FMCG
(c) False
(d) False when company has critical product line
(e) True in some special cases
