IBPS SO Marketing Officer (Scale-I) Syllabus 2020 : मार्केटिंग ऑफिसर स्केल-1 सिलेबस

IBPS SO Marketing Officer (Scale-I) Syllabus 2020 : मार्केटिंग ऑफिसर स्केल-1 सिलेबस

 


IBPS SO Marketing Officer Professional Knowledge Syllabus 2020

हाल ही में Institute Of Banking Personnel ने IBPS  IBPS SO recruitment notification 2020  जारी किया है. उम्मीदवार 23 नवम्बर तक IBPS SO online apply 2020 कर सकते हैं. अगर आप सार्वजनिक क्षेत्रीय बैंक में Specialist Officer के रूप में भर्ती होना चाहते हैं तो आपको IBPS Specialist Officer notification 2020 के तहत आवेदन अवश्य करना चाहिए. इस भर्ती के तहत 6 विभिन्न क्षेत्रों में स्पेशलिस्ट ऑफिसर की भर्ती की जाएगी, जिनमें से एक IBPS SO Marketing Officer भी है. अगर आप मार्केटिंग ऑफिसर के रूप में बैंक में भर्ती होना चाहते हैं तो हम आपकी मदद के लिए IBPS SO Marketing Officer Professional Knowledge Syllabus 2020 ले कर आये हैं, जिसकी मदद से आप इस भर्ती में सफलता प्राप्त कर सकते हैं. 




 IBPS SO Marketing Officer (Scale-I) Professional Knowledge Syllabus :

यदि आप मार्केटिंग ऑफिसर पद के लिए आवेदन कर रहे हैं, तो आपको पता होना चाहिए कि मेंस परीक्षा में  व्यावसायिक ज्ञान अनुभाग में 60 प्रश्न होते हैं जो कुल 60 अंक के होते हैं. इससे पहले कि आप अपनी तैयारी शुरू करें, आपको आईबीपीएस एसओ परीक्षा 2020 में सफलता के लिए इन विषयों को कवर करना चाहिए. नीचे दिए गए विस्तृत सिलेबस को देखें.


IBPS SO Marketing Officer (Scale-I) Syllabus 2020 : मार्केटिंग ऑफिसर विस्तृत सिलेबस

MARKETING MANAGEMENT

Introduction to marketing; concepts, marketing environment; segmentation, targeting & positioning, marketing mix (4Ps, 7Ps, etc.), Marketing Research, PLC, New product development process, pricing, pricing methods, promotion basics, promotion methods & strategies, Demand forecasting.

PRODUCT MANAGEMENT

Product Life Cycle, levels of a product, product mix, product portfolio decisions, BCG matrix, and its applications, Product planning, new product development process, Innovation and Creativity, product testing, product placement & commercialization.

SALES

Personal Selling, selling processes, types of the sales organization, Sales forecasting, sales strategies, sales force incentive plans, sales promotion, and its objectives, sales monitoring, sales reporting, motivating the sales force, Advertising, PR.

RETAIL MARKETING 

Retail marketing and retail management, strategic retail marketing, retail marketing mix, CRM and retail marketing, CBB & retail marketing , Retail location, retail store operations, retail organizations & structure, SCM , Retail pricing and promotional pricing, retail branding strategies, store & non-store brands, merchandising and warehousing, global retailing, modern trade and new trends in retailing.


यह भी देखें - 



SERVICES MARKETING

Services, nature, service product & pricing, service positioning, CRM and services, CBB and services marketing, promoting & services , MIS, service processes, service distribution, employees (people) and services marketing, Customer relationship management (CRM), internet marketing, Social Media Optimisation (SMO), Social Media Marketing (SMM) and Search Engine Optimization (SEO).

PRODUCT MANAGEMENT

Product Life Cycle, levels of a product, product mix, product portfolio decisions, BCG matrix, and its applications, Product planning, new product development process, Innovation and Creativity, product testing, product placement & commercialization.

BRAND MANAGEMENT 

Introduction to brands and brand management, brand research and brand equity, branding for different product categories, branding & differentiation, brand image, brand element and brand association, Brand equity measurement, competitive analysis, brand positioning, brand hierarchies, CBBE (Customer-based brand equity), Branding & IMC, branding and marketing mix, branding and product mix, brand attributes, branding and segmentation,brand strategies, brand image and awareness, brand equity systems, brand value, brand extensions.

CONSUMER BUYING BEHAVIOUR & INTEGRATED MARKETING COMMUNICATIONS 

consumer personality & brand personality, buying influences, buying process, factors influencing buying decisions, models of buying behavior, post-purchase behavior. Marketing research, methods, data collection techniques, sources of secondary data for marketing decisions, IMC definition, elements, IMC and brand communication process, role of advertising in branding process BTL, OOH, etc., promotions in IMC – consumer, trade sales, co-branding, in-branding, etc., packaging and labeling in IMC, PR.Consumer Protection in India: List of Consumer Rights.Consumer Protection Act,1986.

ADVANCED MARKETING TECHNIQUES 

Global marketing, Strategic Marketing Process, value chain, value creation. Nature & scope of rural markets, marketing to cooperatives, channels of distribution in rural India.Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques, CSR.
So students, start preparing for IBPS SO exam as you have only one month left in your hand. Do not leave any page unturned. Make the best  of the time and let success make noise this time. All The Best!


Register with Adda247 for IBPS SO 2020 Preparation

Also Check,