Q1. Which of the following is one of the parts of marketing efforts?
(a) Level of Marketing Efforts
(b) Number of Marketing Efforts
(c) Effectiveness of Marketing Efforts
(d) Nature of Marketing Efforts
(e) (a) and (b)
Q2. Who said – “The policies adopted by manufacturers to attain success in market constitute the marketing mix”?
(a) Philip Kotler
(b) R.S. Davar
(c) Prof Neil H. Bordan
(d) Kelley
(e) Robinson
Q3. Most commonly used channels of Distribution is
(a) Producer – Consumer
(b) Producer – Retailer – Wholesaler – Consumer
(c) Producer – Selling Agent – Consumer
(d) All of above
(e)(a) and (c)
Q4. Parents Against Drunk Drivers is a group that acts to change attitudes and laws about driving under the influence of alcohol. This group primarily markets
(a) goods
(b) ideas
(c) services
(d) political messages
(e) None of these
Q5. When Campbell’s introduced its line of low-sodium soups in response to consumer demand, it was following the idea of
(a) Selling concept
(b) Production concept
(c) Customer concept
(d) Marketing concept
(e) None of these
Q6. If Nissan finds that it can engineer its Micra to go faster and, regardless of whether or not customers are interested in more speed, decides to make this faster model, Nisan has characteristics associated with the ___________concept.
(a) production
(b) sales
(c) marketing
(d) social
(e) None of these
Q7. Polaroid is aiming its Cool Cam camera at teenagers. Teenagers are Polaroid’s:
(a) audience
(b) target audience
(c) segmentation
(d) target market
(e) None of these
Q8. Many marketers view political forces as :
(a) easily ignored
(b) easily influenced
(c) simple to recognize
(d) beyond their control
(e) None of these
Q9. Which is the most effective tool of increasing the sales?
(a) Sales
(b) Discount
(c) Personal selling
(d) Effective selling
(e) All of the above
Q10. A Trade mark is a brand that has been given legal protection thus ensuring its use _______.
(a) By all the people
(b) By one seller only
(c) By all sellers
(d) By Government
(e) All of above
