Q1. In which case marketing efforts will not be able to produce desired results?
(a) When consumer is handicapped
(b) Marketing plan is not planned properly
(c) When product is of high quality
(d) When product is of low quality
(e) When product is of high cost/price
Q2. What is the factor that should be considered before the planning of marketing programme ?
(a) Demand variables
(b) Internal variables
(c) Marketing Mix
(d) Marketing Efforts
(e) All of above
Q3. Demand variables should be taken care of, because —
(a) They are important
(b) they are of fragile nature
(c) sale of any enterprise depends on demand
(d) sale of any enterprise depends on Product
(e) sale of any enterprise depends on Government
Q4. Who said “Demand variables are the factors which affect industry and company sales” ?
(a) Philip Kotler
(b) Pritam Dass
(c) Marshal
(d) Lazer Kelley
(e) Prof. Parashar P.K.
Q5. What is one of the different parts of controllable demand variables ?
(a) Price of Product
(b) Quality of Product
(c) Channels of Distribution
(d) All of above
(e) None of these
Q6. Which of the following is a uncontrollable variables ?
(a) Consumer variables
(b) Environmental variable
(c) Common variable
(d) Competitive variable
(e) a, b and d
Q7. Which variable is related to the marketing decision taken by an enterprise?
(a) Internal variable
(b) Marketing decision variable
(c) Sole variables
(d) Demand variables
(e) a and b
Q8. Who has divided marketing decision into four parts ?
(a) E. Jerome Mc Carthy
(b) James
(c) Philip Kotler
(d) Lazer Kelley
(e) None of these
Q9. Firms operating under the marketing concept have opted in favour of emphasizing change rather than _______ .
(a) Fluctuation
(b) Stability
(c) Funds
(d) Life
(e) None of these
Q10. Levels of market segmentation includes mass marketing, segment marketing, and ________ .
(a) Positioning
(b) Macro marketing
(c) Industrial (B2B) Marketing
(d) Micro marketing
(e) None of above
