Q1. If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers examine product labels before making a product selection in the supermarket, this could best be accomplished through :
(a) focus groups
(b) mail surveys
(c) personal interviews
(d) observation
(e) None of these
Q2. Lever Bros. market a number of different brands of laundry detergents including Radion, Persil Power, Persil Colour and Surf. Each of these specific versions of laundry detergents can be described as :
(a) a product item
(b) a product line
(c) a core product
(d) a mix item
(e) None of these
Q3. A brand name is one of the elements of the
(a) core product
(b) actual product
(c) augmented product
(d) All of the above
(e) None of these
Q4. Procter and Gamble makes at least eight different detergents This illustrates :
(a) product mix width
(b) product mix consistency
(c) product mix depth
(d) market item width
(e) None of these
Q5. Under which method a special price reduction is being given to dealers by Producers ?
(a) Quantity Discount
(b) Quality Discount
(c) Daily Discount
(d) Cash Discount
(e) Trade Discount
Q6. “Sales promotion programme or measures are not helpful in improving the product.” It is a _______ of sale promotion.
(a) Advantage
(b) Limitation
(c) Adverse effect
(d) Punctualness
(e) None of above
Q7. Levels of market segmentation includes mass marketing, segment marketing, and ________ .
(a) Positioning
(b) Macro marketing
(c) Industrial (B2B) Marketing
(d) Micro marketing
(e) None of above
Q8. Which variable is related to the marketing decision taken by an enterprise ?
(a) Internal variable
(b) Marketing decision variable
(c) Sole variables
(d) Demand variables
(e) a and b
Q9. Who has divided marketing decision into four parts ?
(a) E. Jerome Mc Carthy
(b) James
(c) Philip Kotler
(d) Lazer Kelley
(e) None of these
Q10. Firms operating under the marketing concept have opted in favour of emphasizing change rather than _______ .
(a) Fluctuation
(b) Stability
(c) Funds
(d) Life
(e) None of these
