Q1. _________________is effective when an SBU has a core of strong brands and a sizable consumer following.It stresses new models, better quality, and other minor innovations and markets them to loyal customers
(a) Diversification Strategy
(b) Product Development Strategy
(c) Market Penetration Strategy
(d) Market Development Strategy
(e) Market Differentiation Strategy
Q2. In BCG matrix when the designation of an SBU is ‘Cash Cow’ the marketing strategy is oriented to all of the following EXCEPT-
(a) reminder ads
(b) periodic price discounts
(c) keeping up distribution channels
(d) intensive advertising
(e) offering new styles
Q3. The utility created by conversion of raw materials into finished goods that meet consumer needs is known as?
(a) Economic Utility
(b) Form Utility
(c) Place Utility
(d) Time Utility
(e) Possession Utility
Q4. Marketers usually divide the heterogeneous market for any product into segments, with relatively more common characteristics. Which of the following supports this step?
(a) distinguishes one customer group from another within a given market
(b) generating an accurate prediction of the likely responses evaluating homogeneity
(c) understanding differences among the customer groups and decide on appropriate strategic offers for each group
(d) assessing as to what extent existing offers from competitors match the needs of different customer
(e) All of the above
Quiz on Chandrayaan 3: चंद्र...
