Professional Knowledge Questions for IBPS SO Marketing Mains 2017

प्रिय पाठको,

आईबीपीएस विपणन अधिकारी परीक्षा के लिए तैयारी करने के लिए इस प्रश्नावली के साथ  अपने विपणन  व्यावसायिक ज्ञान का परीक्षण करें. आईबीपीएस एसओ (मार्केटिंग) मुख्य परीक्षा मे उम्मीदवार को मार्केटिंग प्लानिंग, न्यू प्रोडक्ट लाइफ साइकल, सेगमेंटेशन, कंज्यूमर बिहेवियर, ब्रांड मैनेजमेंट आदि का पर्याप्त ज्ञान होना चाहिए. इस प्रश्नोत्तरी में विपणन परीक्षा में पूछे जाने वाले महत्वपूर्ण अध्याय शामिल हैं.

Q1. _________________is effective when an SBU has a core of strong brands and a sizable consumer following.It stresses new models, better quality, and other minor innovations and markets them to loyal customers
(a) Diversification Strategy
(b) Product Development Strategy
(c) Market Penetration Strategy
(d) Market Development Strategy
(e) Market Differentiation Strategy

Q2. In BCG matrix when the designation of an SBU is 'Cash Cow' the marketing strategy is oriented to all of the following EXCEPT-
(a) reminder ads
(b) periodic price discounts
(c) keeping up distribution channels
(d) intensive advertising
(e) offering new styles

Q3. The utility created by conversion of raw materials into finished goods that meet consumer needs is known as?
(a) Economic Utility
(b) Form Utility
(c) Place Utility
(d) Time Utility
(e) Possession Utility

Q4. Marketers usually divide the heterogeneous market for any product into segments, with relatively more common characteristics. Which of the following supports this step? 
(a) distinguishes one customer group from another within a given market
(b) generating an accurate prediction of the likely responses evaluating homogeneity
(c) understanding differences among the customer groups and decide on appropriate strategic offers for each group
(d) assessing as to what extent existing offers from competitors match the needs of different customer
(e) All of the above