Professional Knowledge Questions for IBPS SO Marketing Mains 2017

प्रिय पाठको,

आईबीपीएस विपणन अधिकारी परीक्षा के लिए तैयारी करने के लिए इस प्रश्नावली के साथ  अपने विपणन  व्यावसायिक ज्ञान का परीक्षण करें. आईबीपीएस एसओ (मार्केटिंग) मुख्य परीक्षा मे उम्मीदवार को मार्केटिंग प्लानिंग, न्यू प्रोडक्ट लाइफ साइकल, सेगमेंटेशन, कंज्यूमर बिहेवियर, ब्रांड मैनेजमेंट आदि का पर्याप्त ज्ञान होना चाहिए. इस प्रश्नोत्तरी में विपणन परीक्षा में पूछे जाने वाले महत्वपूर्ण अध्याय शामिल हैं.

Q1. Personal selling is where the sellers promote the product through their attitude, appearance and specialist product knowledge.Which of the following is an objective of Personal Selling? 
(a) Building Product Awareness
(b) Stimulating Demand
(c) Creating Interest
(d) Providing Information
(e) All of the above

Q2. Marketing Strategy during a recession should include which of the following?
(a) increases in expenditures for marketing operations
(b) a reduction in advertising
(c) promotional efforts that promote value and utility
(d) a reduction in the number of sales personnel
(e) a reduction in expenditures for new product development

Q3. A form of cost analysis that presents costs and outcomes in discrete categories, without aggregating or weighting them is known as  ________________
(a) Cost-minimization analysis
(b) Cost-effectiveness analysis 
(c) Cost-utility analysis 
(d) Cost-consequence analysis
(e) Cost-benefit analysis

Q4. With regard to types of merchandise offering an establishment that sells a wide variety of merchandise in the low and popular price range usually in limited assortments (such as stationery, gift items, women's accessories, toilet articles, light hardware, toys, housewares, and confectionary) would be called a-
(a) Variety Store
(b) General Merchandise Store
(c) Discount Stores
(d) Supermarkets
(e) Warehouse club