Professional Knowledge Questions for IBPS SO Marketing Mains 2017

प्रिय पाठको,

आईबीपीएस विपणन अधिकारी परीक्षा के लिए तैयारी करने के लिए इस प्रश्नावली के साथ  अपने विपणन  व्यावसायिक ज्ञान का परीक्षण करें. आईबीपीएस एसओ (मार्केटिंग) मुख्य परीक्षा मे उम्मीदवार को मार्केटिंग प्लानिंग, न्यू प्रोडक्ट लाइफ साइकल, सेगमेंटेशन, कंज्यूमर बिहेवियर, ब्रांड मैनेजमेंट आदि का पर्याप्त ज्ञान होना चाहिए. इस प्रश्नोत्तरी में विपणन परीक्षा में पूछे जाने वाले महत्वपूर्ण अध्याय शामिल हैं.

Q1. The kind of market dealing with the exchange of liquid assets is known as___________________
(a) Physical Market
(b) Financial Market
(c) Knowledge Market
(d) Virtual Market
(e) Auction Market

Q2. What is a catchy short musical tune containing product information, phone no., story, benefits of a product etc. which is used for advertising and other commercial purposes known as?
(a) Slogan
(b) Name
(c) Logo
(d) Jingle
(e) None of the above

Q3. Product mix, also known as product assortment, is the total number of product lines that a company offers to its customers. What is the term for the total number of products in the mix?
(a) Product Length
(b) Product Depth
(c) Product Width
(d) Product Consistency
(e) None of the above

Q4. In case of Consumer-Goods Market Testing, the test wherein the company selects certain stores in different geographic areas and ask them to keep its new product into their stores in return for a fee comes under_____________
(a) Test Market
(b) Pilot Testing
(c) Controlled Test Marketing
(d) Sales-Wave Research
(e) Simulated Test Marketing