Professional Knowledge Questions for IBPS SO Marketing Mains 2017

प्रिय पाठको,

आईबीपीएस विपणन अधिकारी परीक्षा के लिए तैयारी करने के लिए इस प्रश्नावली के साथ  अपने विपणन  व्यावसायिक ज्ञान का परीक्षण करें. आईबीपीएस एसओ (मार्केटिंग) मुख्य परीक्षा मे उम्मीदवार को मार्केटिंग प्लानिंग, न्यू प्रोडक्ट लाइफ साइकल, सेगमेंटेशन, कंज्यूमर बिहेवियर, ब्रांड मैनेजमेंट आदि का पर्याप्त ज्ञान होना चाहिए. इस प्रश्नोत्तरी में विपणन परीक्षा में पूछे जाने वाले महत्वपूर्ण अध्याय शामिल हैं.

Q1. Which one of the following is not a marketing concept adopted by an organization to satisfy customers needs, increase sales, maximize profit and beat the competition?
(a) Production Concept
(b) Selling Concept
(c) Societal Marketing Concept
(d) Product Concept
(e) Goodwill Concept

Q2. Price skimming is a pricing strategy in which a marketer sets a relatively  ______________initial price for a product or service at first, then _________ price over time.
(a) high,decreases
(b) low,increases
(c) high,maintains constant
(d) low,maintains constant
(e) None of the above

Q3. In the process of selecting and purchasing a particular product the customer usually compares on attributes such as quality, price and style. Such a product would be categorized under-
(a) Speciality Products
(b) Convenience Products
(c) Shopping Products
(d) Unsought Products
(e) All of the above

Q4. In market competitor analysis the type which seeks stable market shares and profit by following competitors’ product offers, prices and marketing programs is  
(a) Market Challenger
(b) Market Nicher
(c) Market Leader
(d) Market Follower